Is AI Going To Change The Future Of SEO? – Expert’s Predict

September 20th, 2022

In recent years, there has been a lot of discussion about Artificial Intelligence and its impact on various industries. After smoothly making its way into eCommerce, healthcare, logistics, marketing, and BFSI, is AI changing the norms of Search Engine Optimization?

Today, AI is a leading technology that uses advanced machine learning algorithms to analyze data and generate suitable results. When Artificial Intelligence integrates with SEO, it enables marketers to collect real-time and precise data on the targeted ads, deal with the particular section of targeted markets, analyze the quality of current content, and much more.

So, it is most certain that AI technology will dictate SEO practices in the future. Now, the question is how? With Google algorithms changing periodically to offer the best user experience, SEO services are trying to catch up with the change.

Key ways in which AI will shape the future of SEO

Google processes over 40 000 searches/second. So, anyone who wants to succeed in the digital space must regularly optimize the content and website. Artificial Intelligence is no longer an option but a priority. It is a rapidly evolving technology connected to the search algorithm that aims to satisfy the user’s needs.

5 ways in which AI is affecting SEO

1. Quality & Relevant content will lead

If there’s anything that continues to dominate search engine optimization, it is Content. When Google crawls the web, it ranks content based on its relevance to the user’s query. Moreover, with Google rolling out content-focused algorithms now and then, you’d be required to create more relevant content based on the devices, platforms, and ongoing trends.

Today, users search with long sentences to find an exact answer. Google uses artificial algorithms like BERT & RankBrain to process the search results, which analyzes and provides the exact result to the user. If the AI systems do not find familiar words, they guess the phrases/words to filter the results accordingly.

Thus, as machines get better at determining which results match the query, marketers need to frame better content to give users what they really want to read.

2. Get Big Data for higher targeting

Data-driven marketing is currently leading the way because it drives results. Big sets of data help search engines identify the trend, and with the help of AI, the search engines can use the huge data sets to target users based on factors like:

• Age
• Gender
• Hobbies & Interests
• Geography
• Profession
• Education
• Social Media Activity
• Search & browsing history
• Marital status
• Day, Date & Time
• Purchase History

The collective data can help search engines offer users better results and target them accurately.

Also Raed: 8 Powerful SEO Tips for Beginners to Excel In 2022

3. Visual content will become important

We already know how Google favours images and videos above any other format. But, this is soon going to play a big ranking factor. According to SEO experts, visual content will play an essential role in the future as Google is getting better at analyzing it. For example, when you type ‘how to knot a necktie?’, Google will show you a video tutorial. Hence, digital marketers may have to put greater effort into their videos and images and optimize them accordingly.

Just like content writers who have to optimize the headlines and keywords to earn the attention of Google, visual artists have to consider similar SEO ranking factors to create their visual content. For instance, factors like video length, Meta description, tags, keywords, and others will influence the SEO for videos.

4. Interpreting Search intent accurately

It is important to gain insight into the user’s past behavioural pattern to determine the reason behind any particular query. While Google has been focusing on it lately, it will gain more importance in the coming years as AI’s role increases.

You have to think beyond what the user is typing and understand the problem they are trying to resolve. When talking of intent, these are the 4 types of search queries:

Informational Query: This is when a user intends to find out detailed information about a certain thing. For instance, he/she may type ‘how to cook pasta?’ and the search engine will provide the information related to the query.

Navigational Query: It is when a user searches to find a specific website/ web page. For example, when they type ‘YouTube’, they might want to access the YouTube site instead of entering the URL.

Commercial Query: This includes seeking information regarding recent purchases/sales/services. It may also include finding information to buy at a later time.

Transactional Query: When a user searches to create an account, pay a bill or sign up for a newsletter, it is a transactional query.

5. Rise of Voice search

The rise of voice search in the past couple of years has been quite impressive because it understands complex queries better based on how the user utters the words. People now speak directly to devices (Siri & Google Assistant) and use voice search using Artificial Intelligence on their mobile phones to receive information on the internet.

You can expect voice search to become a ranking factor soon! However, this may come with additional challenges, like a user who traditionally used to write ‘best digital marketing in India’ may now use ‘which is the best digital marketing company in India for web designing services?’ during a voice search. There can be innumerable combinations.

Also Read: Latest SEO Trends to Follow in 2022 for Success

CONCLUSION

Simply put, Artificial Intelligence is rapidly transforming the digital landscape. You either walk with it and get ahead or fall behind; there’s no in-between. It has already touched various industries and will soon dominate Search Engine Optimization.

Success in the organic search results, exercised by AI SEO, will ultimately come down to providing the best user experience. So, taking advantage of AI-powered SEO algorithms is essential to rank your website higher in the SERPs and other platforms.

8 Powerful SEO Tips for Beginners to Excel In 2022

July 27th, 2022

Just built an amazing website? Great! This was the first step. Now, what about your SEO strategy?

Creating and implementing a successful SEO strategy may seem overwhelming. But not to worry, businesses of all sizes can see growth in the right direction with the right strategy and resources. However, it all starts with the right SEO guide.

Unfortunately, the web can sometimes get too messy when you search for an on-point answer. There are hundreds and thousands of articles telling you 100 things to do but not one jotting down ‘THE MOST’ important things for a beginner.

So, this article aims to highlight the key SEO strategies that can be incredibly powerful for a new company to achieve excellent results.

8 most effective SEO tips for beginners that actually work

1. Using Keywords Correctly

You probably already know the importance of keywords in SEO. But did you know that you should add the keywords on the right pages to make them rank? Here are some of the places where you can add keywords:

• Title tag
• Webpage URL
• 1st paragraph of the content
• Headline
• Meta Descriptions

Pick the relevant keywords and place them in the right places to make your site stand out.

2. Quality Content

Quality content matters in SEO. Google prefers and prioritizes sites with fresh and high-quality content. This doesn’t mean you can just copy and paste from another site.

You must not just create new content in the form of blogs and articles but also update your website consistently. Try and establish high-quality backlinks from other sites, which further helps Google to believe that your site is genuine and authoritative.

3. Optimize Headlines & Titles

While many may argue that the title and headline are similar, only an SEO person can recognize the difference. The former includes specific keywords and is used to appease the search engine. While the latter attracts people who click through the website or page.

However, ensure that both the headline and the title describe what’s on the content page. Never write anything in your title or headline that has no reference to the webpage. This way, you can lose trust and SEO rank.

4. Optimize Images

Images are essential, and you should take them seriously too. Clean and bright images highlighting your business’s services and products can positively impact the viewers. Hence, you must optimize the images for Google to rank them.

Maintain a proper image size, resolution and format for the page and images to load quickly.

5. Page/Site Load Time

Imagine you’re a customer who has visited a website for their product or service. The site takes forever to open. Will you bother to revisit them? The answer is no. Similarly, mobile audiences wait 3 seconds or less if the page doesn’t load. Therefore, maintaining a quick page load time is crucial to retaining customers.

Seek help from the experts to analyze your site’s page loading and speed time. The professionals at Netqueue Technologies have advanced tools to improve your website’s page load time. As one of the best SEO services, they offer detailed information and remove any plug-ins for faster load times.

6. Focus on Link Building

Link building is an important page ranking factor in SEO. While it may seem like an easy bet, but is quite a confusing tactic. Link building helps to improve your site’s Domain Authority which Google greatly values.

Link building is a process in which you link high-quality sites to your website/page, or they link back to you. This signals to Google that you have an authoritative presence on the web.

If you find it challenging, ask the SEO experts at Netqueue Technologies to learn and understand your competitor’s backlink strategies to find better ways for your brand.

7. Social Media Strategy

The world is obsessed with social media. So, ignoring the various social media platforms is one of the biggest mistakes you could probably make. Platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Quora, and others directly influence your website’s ranking and brand exposure.

One of the sure-shot ways to expand your reach is by creating appealing social media content. For example:

• Infographics
• Blog
• Videos
• Podcasts

Recognizing the right platform for your business is important to get the right traction. Finding where your target audience is heading for a better and more effective reach is essential.

8. SEO Analysis

Measuring success is equally important in your journey to SEO success. A common saying in SEO is that what you measure is what you have achieved. Therefore, no matter how small or big your achievement is, you must keep track of the metrics.

A few aspects that require your monitoring include:

• Organic traffic
• Keywords ranking
• Click Through Rate (CTR)
• Bounce rate

As this part of the SEO calls for professional intervention for better analysis, contact the officials at Netqueue Technologies to look at the metrics.

Having over 10 years of experience in the industry, the professionals have a deep understanding of SEO. They are familiar with the in-and-out of the process to assure guaranteed results.

They will plan, execute and analyze the best SEO strategy to generate more website traffic while increasing your rank in the SERP.

CONCLUSION

Google changes the SEO ranking factors and algorithm at least 500 times a year. While most of them are minor, some changes are enough to affect your search results in remarkable ways. While it is most unlikely that you can see a dramatic result overnight, the SEO rules mentioned above will eventually and positively impact your website.

Contact the expert SEO team at Netqueue Technologies Pvt Ltd for a detailed understanding as the professionals sketch out the best SEO strategy for your business to rank higher on Google.

7 Powerful Reasons Why Every Start-Up Needs SEO

March 16th, 2022

Are you all set to execute your start-up game plan? Well, then there are a couple of things we want you to know before you step into the big competing business world. Most businesses these days happen online, which only makes it obvious for you to launch your brainchild online.

There are over 2 million existing websites where brands, companies, and businesses are trying to secure their spot online. As a start-up, you will face a lot of competition before you finally establish yourself digitally. So, how do you do that?

New age requires inculcating new habits, and when speaking of the online terrain, SEO will thrive your business effortlessly.

What is SEO?

Search Engine Optimization (SEO) is a process that helps your website rank higher in the SERP (Search Engine Result Page). So, the higher your website ranks on the search page; the more people can see and interact with your website, leading to more sales. Simple!

Still not convinced?

Top 7 Reasons To Include SEO In Your Start-Up Plan Are:

1. Delivers Customer Behavior Data

As a start-up entrepreneur, you indeed do not have much data about your target customers, do you? This is where SEO comes in to help you accumulate that data over time. Even after the launch of your business, SEO helps gather related information.

However, specific tools can help find out the right keywords your target audience base is using. Allow the experts at Netqueue Technologies Pvt Ltd to prepare a list of targeted keywords for you. This way, you can input the correct keywords which Google will eventually track and rank as per relevancy on the SERP.

2. Higher Traffic & Conversions

Irrespective of the size or goal, a business wants revenue, and SEO helps you get that with higher conversions. Instead of spending on paid advertising, building a sustainable SEO strategy is most advisable. Also, organic traffic converts over 400% better than any other traffic type.

The Netqueue officials stay updated with Google’s latest SEO announcements and employ the best practices to generate higher traffic.

3. It’s Free!

A major concern for almost every start-up is the price. This is good news because SEO and the numerous tools like Google Search Console & Google Analytics are free! Google Analytics will let you see how your users interact with the platform or website, and Google Search Console will show how the visitors landed on the page. It also denotes the 404s or broken links that further impact SEO health.

As a start-up, it is obvious to be preoccupied with work. Allow professional digital marketers at Netqueue to do it for you to yield quick SEO results.

4. Gather Target Audience Details

Besides tracking customer behaviour data, SEO also helps find other crucial details that can impact your overall business strategy. This includes Demographic details, Customer Interest, and others. For example, a user is a 25-year old female residing in this part of the country who likes a certain sport’.

This SEO data can help you frame a more informed and precise targeting strategy to yield a better response.

5. Builds Trust

It takes time for people to build trust for a particular brand or a company. SEO helps you generate trust by showcasing your website more frequently on the search results that further builds the customer’s trust. The more your website name pops up in the search results, and your customers see and interact with it, Google automatically considers it credible.

But of course, this also requires specific strategies and tactics, which only the experts could do. Therefore, hire a reputed agency to mark a lasting impression on your niche audience.

6. Long-Term Audience

Many might argue that paid advertisements can generate quick results. Well, of course, it does but for how long? The moment your advertisements go down, so does your audience interaction. Therefore, it is best to opt for something that is long-term- just like SEO!

SEO provides customers with the type of content they want and allows them to interact with it over time. The better and more accurate the content is, the stronger and long-term relationship you build with your customers.

However, don’t forget that SEO requires regular checkups too! Google is constantly rolling out new updates. And that’s why you need a professional head to tackle all of it seamlessly.

7. Digital Prominence

Building a strong digital presence is essential for any company to succeed in the business world. And the best way to do that is through organic traction through SEO strategies. When you allow experts to optimize your website for Google or another search engine, they ensure to offer better user experience in the following ways:

• Optimal keyword usage
• Quality website content
• Image optimization

All these factors convert your potential leads into genuine customers. This means you can earn everything at the cost of nothing!

CONCLUSION

The process to achieve good results in SEO presents a lot of turmoil and difficulty. Therefore, planning to do SEO by in-house members isn’t recommended, especially when you’re a start-up. It requires a lot of expertise, knowledge, and experience to present solid SEO strategies that can help your website rank at the top amidst the competition.

Avoid all the hassle by hiring a reputed digital marketing company that can carefully assess your business and present the best ideas to rank your website above others. The Netqueue Technologies Pvt Ltd professionals are well-versed and fully equipped to deliver the best SEO practices that can help you define your business effectively and efficiently in the online market.

Rely on them to take your start-up to the next level of success! Get in touch by calling them today on 033 4604 2121 for a detailed discussion.

4 Effective Ways to rank higher in Google 2022

October 28th, 2021

Top Google rankings are a must for the success of any online business. There are a lot of veterans and newbies who have struggled to unlock the secrets to improve their Google ranking. But unfortunately, no magic button ranks your site without fail.

Well, the truth is, it takes dedication, creativity, and of course, resourcefulness to top your position in the SERP. This is especially true because of the ever-changing nature of Google’s algorithm. Even though a lot of people have learned this trick the hard way, but you don’t have to!

To start with, you need to know where you stand. This is true even for the new sites. Even though there are many tools to help, but is always advisable to seek help from experts. We at Netqueue Technologies strive to offer you the best possible solution to help your site rank higher on the search engine result page. We bring our expertise and knowledge to the forefront and use pro digital instruments to make your site stand out.

What do we offer?

• Web Development
• Digital Marketing
• Graphics Design
• Social Media
• App Development
• Ecommerce Development
• SEO
• PPC Management
• ORM Services
• UI/ UX Design

The past few years have seen a drastic change in the way people consume news. The world has gone digital, and hence, more and more companies are now trying to increase their site visibility in search results. The reason is simple, to gain more traffic and web visitors!

But, given the stiff competition, it’s not easy to rank no. 1. And, trust us, Google doesn’t prefer shortcuts. But don’t worry, our professionals have got you all covered! For years, we have catered to the various needs of our clients and helped them rank higher on the search engines.

Wondering how? Let’s give you a brief.

Top 4 ways to rank high on Google:

• Optimize for Win

Did you think that great quality content can solve all your problems? Well, the answer is no. Google loves SEO-optimized content. Now, the question is, how do you optimize your site?

The experts at Netqueue Technologies will help boost your rank within days. A few elements of optimization include:

• Keyword
• Titles/ Headlines
• Meta Description
• Tags
• CTAs

• What’s your Page Load Time?

Imagine visiting a website only to wait for it to open. Will you ever re-visit that particular website? We all know the answer. Therefore, one of the critical things to keep in mind is the page load time. This is an important Google ranking factor.

If your site is slow, you already lose your chance of securing a higher position in the SERP. It will directly affect your conversion count too. To avoid this, allow our professionals to test your page content speed. We have the necessary tools to try.

• Who’s your traffic?

This is another essential metric to access. Do you ever think about how your desired audience base finds your site on Google? In the past, it was an organic search that raised maximum website visitors. But things have changed now.

Today, it is social media and other online platforms. However, it dramatically differs by industry. We can help you with that! Our experts will carefully access the Google analytics report and guide you through the process. This way, you can quickly determine the source of your online traffic and pay more attention to them.

• Keyword is the King

Are you not spending enough time figuring out the keywords? This could be a significant reason for the downfall of your website. That is because commercial and trending keywords are the ones that drive both traffic and revenue.

You must think from a visitor’s perspective. Given the immense workload, it might get difficult for you to do all the hard work. Let us do it for you.

At Netqueue Technologies, our professionals have the required tools to find the best-suited keywords for your website. Keywords are the terms that drive traffic.

Now that you have an idea of how this thing works allow us to do it better. We have fresh ideas for every business.

Why must you choose us?

• Creative Approach

No one else offers such a strong assurance as we do. This is because we are confident that you will spot the difference soon!

• Sure Shot Success!

Even if this sounds tricky, but trust us when we say this. The results we have provided so far say enough about our knowledge and expertise. Our secret innovative ideas indeed do the magic.

• Growth

If you’re a business owner, you probably already know the importance of growth in the business field. Give us a chance to track your audience behaviour and get immediate results!

Also Read: 7 Most Effective Web Development Ideas To Look Up To In 2022