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Latest SEO Trends to Follow in 2022 for Success
February 15th, 2022
From the very beginning of 2022, Google has rolled out various algorithm updates, each of which has a specific motive. Even though the core of SEO remains the same, multiple trends have evolved, making it imperative to stay tuned!
Before we start telling the key highlights of the year, let’s be clear on one thing: This is not the AVERAGE SEO prediction or strategy for the year.
Rather, the ultimate guide you need for your SEO success in 2022. Google is sprawling with updates that have quite literally transformed the SERP’s into a battlefield. Therefore, ranking your website is almost impossible without any winning SERP strategy.
Don’t worry; we’ve got you covered.
Latest 2022 SEO Trends
1. Optimise the Core Web Vitals
After the last year’s major Page Experience update, most of you must be familiar with the fact that Page Experience is now officially a Google Ranking Factor. But what you do not know are the various other factors that impact the performance barometer.
- First Input Delay (FID): This determines your site’s time to respond to a user’s first interaction with the page.
- Largest Contentful Paint (LCP): This determines the amount of time the page with the largest content asset takes to load.
- Cumulative Layout Shift (CLS): This determines the total count of layout shifts that occur during the lifespan of a particular page.
In short, out of all the SEO trends, you’ll come across; improving the Core Web Vitals is perhaps the most significant. This step will most likely require the interference of the experts. At Netqueue Technologies, the skilled developers will thoroughly evaluate the website and identify the pages that need improvement.
2. What ‘People Also Ask’?
According to the latest survey, over 2.5 million search queries referred to Google’s ‘People Also Ask’ section. The report says that this particular segment answers almost 48.6% of all users’ searches. Since the ‘People Also Ask’ has such a prominent placement in the SERP, every website would want to rank their content on this feature.
But is it that simple? Perhaps, no! You need an end-to-end content strategy to provide answers to the most asked questions.
This is where the expertise of web developers comes to play. Few ways in which the experts at Netqueue Technologies can help you include:
- Target Keyword Research
- Identify the Long-Tail Keywords
- Provide Comprehensive Answers while appointing the H2s, H3s & H4s appropriately
This strategy will boost the visibility of your website at the top of the SERPs in 2022.
3. Multiple Keywords
Gone are the days when you optimised your blogs and landing pages with single targeted keywords. Keyword Research is the foundation of SEO and in 2022 Google intends to rank the landing pages with multiple keywords.
The process involves identifying the suitable keywords with correct search intent. Assigning this complex task to the professionals at Netqueue Technologies will undoubtedly save you a lot of time while ensuring guaranteed results.
The experts will identify the keywords to rank your webpage and establish your website authority in the niche.
4. Focus on the AI Model
After the machine learning model, GPT-3 was made available last year, AI-assisted content tools like Headlime, CopyAi & others are on the rise. This is empowering everyone to create more and more SEO-optimised content at a quicker pace.
The tools can help generate titles, meta tags, topics, articles, and paragraphs. Replacing Human SEO copywriting is strongly opposed, but 2022 can indeed be a great start to AI-generated content.
5. Rich Snippets
Google loves rich snippets! The simple reason is that it helps the users’ better extract the content intent they’re searching for. Recent studies show that Google is all up for the new schema markups, and this pattern isn’t going to slow down anytime soon.
Additionally, businesses that have already wrapped this schema markup strategy are far ahead of their competitors.
6. Content is truly ‘The King’
So far, you’ve known that Content is the King, but you certainly have to walk that extra mile to ranking it higher in Google. Seems difficult? Allow the Content developers at Netqueue Technologies to help you create high-quality content.
They are familiar with the in-and-out of the Content Optimisation Procedure and will identify keywords, synonyms, and even sub-topics to frame the rightful content. You can see the difference in your website’s rank with them shortly.
7. Long-Form Content
Too much content prioritising, is it? Well, not really. After all, it’s not everyone that Google ranks at the top! While many of you may question that content length doesn’t affect the rank, reports have that the longer the content, the better the rank.
Wondering why? More extended contents display the E-A-T (Expertise, Authoritativeness & Trustworthiness) better. So, take your time to cumulate authoritative content.
8. Back To The Basics
The basics of SEO still apply. The list of which includes:
- On-Page SEO: Carefully optimise the titles, Metadata, header tags, body & images so that Google can better understand your page’s content.
- Content Quality: Create original & in-depth content filled with relevant keywords to target your niche audience.
- Backlinks: Try & get high-quality backlinks from authoritative sites through guest blogging, content marketing, and other public relations.
- Technical: Create fast-loading & responsive web pages to ensure that Google indexes them properly.
It might seem easy, but honestly, SEO requires a second brain. Also, since Google is better at recognising good quality content and other factors like Page-Experience, hiring a reputed company to handle the details is most advisable.
At Netqueue Technologies, the experts bring their innovative ideas and tailor-made strategies to boost your digital exposure. As a stand out web development and digital marketing company in the UK, the team strives to offer business-centric solutions to big and small companies.
List of various SEO Services:
- SEO Consultancy
- On-Page & Off-Page SEO
- Ecommerce SEO
- Local & International SEO
- Mobile SEO
- GMB Optimisation
List of various Content Marketing Services:
- Blog Content Creation
- On-Page & Off-Page Strategy
- Productive Campaigns
- Creative Copywriting
- Video Creation & Optimisation
- Paid Content Exposure
- Infographics & Asset Design
- Full-Service Email Marketing
Not sure how to start?
Take your first step towards digital success by calling them today at 0786 206 3870. The professionals are readily available to support your business goals and follow a simple 4 step process to grow your business.
The professionals meet clients to discuss their needs and business vision and thereby curate tailor-made strategies by understanding their needs, ideas, and demands at the core.
2. Ideas & Planning
The team will put forward their best strategies to ensure each web development project ensures client’s satisfaction. The aim is to create an easy-to-use & straightforward website that will generate better business and promote growth.
After careful assessment and detailed research, the team executes the plan tactfully to drive the best results shortly. The aim is to measure, understand, and maximise your business’s online potential.
4. Monitor & Deliver
They offer more than just an SEO strategy and stick throughout the process to ensure that the project leads towards success within the stipulated time.
As a leading web development company based in the UK, Netqueue Technologies offers customised web solutions to ensure that each project gets a distinctive touch to meet its specific business needs. This is indeed an excellent option for companies looking for immediate and tangible business results.
For more details, contact them on 033 4604 2121 or visit our website https://www.netqueuetech.com/