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Is AI Going To Change The Future Of SEO? – Expert’s Predict
September 20th, 2022
In recent years, there has been a lot of discussion about Artificial Intelligence and its impact on various industries. After smoothly making its way into eCommerce, healthcare, logistics, marketing, and BFSI, is AI changing the norms of Search Engine Optimization?
Today, AI is a leading technology that uses advanced machine learning algorithms to analyze data and generate suitable results. When Artificial Intelligence integrates with SEO, it enables marketers to collect real-time and precise data on the targeted ads, deal with the particular section of targeted markets, analyze the quality of current content, and much more.
So, it is most certain that AI technology will dictate SEO practices in the future. Now, the question is how? With Google algorithms changing periodically to offer the best user experience, SEO services are trying to catch up with the change.
Key ways in which AI will shape the future of SEO
Google processes over 40 000 searches/second. So, anyone who wants to succeed in the digital space must regularly optimize the content and website. Artificial Intelligence is no longer an option but a priority. It is a rapidly evolving technology connected to the search algorithm that aims to satisfy the user’s needs.
5 ways in which AI is affecting SEO
1. Quality & Relevant content will lead
If there’s anything that continues to dominate search engine optimization, it is Content. When Google crawls the web, it ranks content based on its relevance to the user’s query. Moreover, with Google rolling out content-focused algorithms now and then, you’d be required to create more relevant content based on the devices, platforms, and ongoing trends.
Today, users search with long sentences to find an exact answer. Google uses artificial algorithms like BERT & RankBrain to process the search results, which analyzes and provides the exact result to the user. If the AI systems do not find familiar words, they guess the phrases/words to filter the results accordingly.
Thus, as machines get better at determining which results match the query, marketers need to frame better content to give users what they really want to read.
2. Get Big Data for higher targeting
Data-driven marketing is currently leading the way because it drives results. Big sets of data help search engines identify the trend, and with the help of AI, the search engines can use the huge data sets to target users based on factors like:
- Hobbies & Interests
- Social Media Activity
- Search & browsing history
- Marital status
- Day, Date & Time
- Purchase History
The collective data can help search engines offer users better results and target them accurately.
3. Visual content will become important
We already know how Google favours images and videos above any other format. But, this is soon going to play a big ranking factor. According to SEO experts, visual content will play an essential role in the future as Google is getting better at analyzing it. For example, when you type ‘how to knot a necktie?’, Google will show you a video tutorial. Hence, digital marketers may have to put greater effort into their videos and images and optimize them accordingly.
Just like content writers who have to optimize the headlines and keywords to earn the attention of Google, visual artists have to consider similar SEO ranking factors to create their visual content. For instance, factors like video length, Meta description, tags, keywords, and others will influence the SEO for videos.
4. Interpreting Search intent accurately
It is important to gain insight into the user’s past behavioural pattern to determine the reason behind any particular query. While Google has been focusing on it lately, it will gain more importance in the coming years as AI’s role increases.
You have to think beyond what the user is typing and understand the problem they are trying to resolve. When talking of intent, these are the 4 types of search queries:
Informational Query: This is when a user intends to find out detailed information about a certain thing. For instance, he/she may type ‘how to cook pasta?’ and the search engine will provide the information related to the query.
Navigational Query: It is when a user searches to find a specific website/ web page. For example, when they type ‘YouTube’, they might want to access the YouTube site instead of entering the URL.
Commercial Query: This includes seeking information regarding recent purchases/sales/services. It may also include finding information to buy at a later time.
Transactional Query: When a user searches to create an account, pay a bill or sign up for a newsletter, it is a transactional query.
5. Rise of Voice search
The rise of voice search in the past couple of years has been quite impressive because it understands complex queries better based on how the user utters the words. People now speak directly to devices (Siri & Google Assistant) and use voice search using Artificial Intelligence on their mobile phones to receive information on the internet.
You can expect voice search to become a ranking factor soon! However, this may come with additional challenges, like a user who traditionally used to write ‘best digital marketing in India’ may now use ‘which is the best digital marketing company in India for web designing services?’ during a voice search. There can be innumerable combinations.
Simply put, Artificial Intelligence is rapidly transforming the digital landscape. You either walk with it and get ahead or fall behind; there’s no in-between. It has already touched various industries and will soon dominate Search Engine Optimization.
Success in the organic search results, exercised by AI SEO, will ultimately come down to providing the best user experience. So, taking advantage of AI-powered SEO algorithms is essential to rank your website higher in the SERPs and other platforms.
7 Powerful Reasons Why Every Start-Up Needs SEO
March 16th, 2022
Are you all set to execute your start-up game plan? Well, then there are a couple of things we want you to know before you step into the big competing business world. Most businesses these days happen online, which only makes it obvious for you to launch your brainchild online.
There are over 2 million existing websites where brands, companies, and businesses are trying to secure their spot online. As a start-up, you will face a lot of competition before you finally establish yourself digitally. So, how do you do that?
New age requires inculcating new habits, and when speaking of the online terrain, SEO will thrive your business effortlessly.
What is SEO?
Search Engine Optimization (SEO) is a process that helps your website rank higher in the SERP (Search Engine Result Page). So, the higher your website ranks on the search page; the more people can see and interact with your website, leading to more sales. Simple!
Still not convinced?
Top 7 Reasons To Include SEO In Your Start-Up Plan Are:
1. Delivers Customer Behavior Data
As a start-up entrepreneur, you indeed do not have much data about your target customers, do you? This is where SEO comes in to help you accumulate that data over time. Even after the launch of your business, SEO helps gather related information.
However, specific tools can help find out the right keywords your target audience base is using. Allow the experts at Netqueue Technologies Pvt Ltd to prepare a list of targeted keywords for you. This way, you can input the correct keywords which Google will eventually track and rank as per relevancy on the SERP.
2. Higher Traffic & Conversions
Irrespective of the size or goal, a business wants revenue, and SEO helps you get that with higher conversions. Instead of spending on paid advertising, building a sustainable SEO strategy is most advisable. Also, organic traffic converts over 400% better than any other traffic type.
The Netqueue officials stay updated with Google’s latest SEO announcements and employ the best practices to generate higher traffic.
3. It’s Free!
A major concern for almost every start-up is the price. This is good news because SEO and the numerous tools like Google Search Console & Google Analytics are free! Google Analytics will let you see how your users interact with the platform or website, and Google Search Console will show how the visitors landed on the page. It also denotes the 404s or broken links that further impact SEO health.
As a start-up, it is obvious to be preoccupied with work. Allow professional digital marketers at Netqueue to do it for you to yield quick SEO results.
4. Gather Target Audience Details
Besides tracking customer behaviour data, SEO also helps find other crucial details that can impact your overall business strategy. This includes Demographic details, Customer Interest, and others. For example, a user is a 25-year old female residing in this part of the country who likes a certain sport’.
This SEO data can help you frame a more informed and precise targeting strategy to yield a better response.
5. Builds Trust
It takes time for people to build trust for a particular brand or a company. SEO helps you generate trust by showcasing your website more frequently on the search results that further builds the customer’s trust. The more your website name pops up in the search results, and your customers see and interact with it, Google automatically considers it credible.
But of course, this also requires specific strategies and tactics, which only the experts could do. Therefore, hire a reputed agency to mark a lasting impression on your niche audience.
6. Long-Term Audience
Many might argue that paid advertisements can generate quick results. Well, of course, it does but for how long? The moment your advertisements go down, so does your audience interaction. Therefore, it is best to opt for something that is long-term- just like SEO!
SEO provides customers with the type of content they want and allows them to interact with it over time. The better and more accurate the content is, the stronger and long-term relationship you build with your customers.
However, don’t forget that SEO requires regular checkups too! Google is constantly rolling out new updates. And that’s why you need a professional head to tackle all of it seamlessly.
7. Digital Prominence
Building a strong digital presence is essential for any company to succeed in the business world. And the best way to do that is through organic traction through SEO strategies. When you allow experts to optimize your website for Google or another search engine, they ensure to offer better user experience in the following ways:
- Optimal keyword usage
- Quality website content
- Image optimization
All these factors convert your potential leads into genuine customers. This means you can earn everything at the cost of nothing!
The process to achieve good results in SEO presents a lot of turmoil and difficulty. Therefore, planning to do SEO by in-house members isn’t recommended, especially when you’re a start-up. It requires a lot of expertise, knowledge, and experience to present solid SEO strategies that can help your website rank at the top amidst the competition.
Avoid all the hassle by hiring a reputed digital marketing company that can carefully assess your business and present the best ideas to rank your website above others. The Netqueue Technologies Pvt Ltd professionals are well-versed and fully equipped to deliver the best SEO practices that can help you define your business effectively and efficiently in the online market.
Rely on them to take your start-up to the next level of success! Get in touch by calling them today on 033 4604 2121 for a detailed discussion.
7 most effective Web Development ideas to look up to in 2022
November 8th, 2021
Every year there is a sharp change in the web development trends, and 2021 is no different. The beginning of the year has paved a new direction for the web developers.
Be it big or small, businesses of all size need to employ new, progressive web applications to stay ahead in the game.
Many companies fail to keep up with the latest trends and have difficulty getting out of the pit. Whether your business aims at digital marketing, e-commerce or technology innovations, you must be aware of the top web development trends.
Below listed are all the essential web development trends that a business must follow to stand out in the competitive crowd.
7 most powerful web development ideas are:
1. PWAs (Progressive Web Application)
This is one of the most impactful trends to follow in web development. The application enhances the website browsing experience. In simpler words, PWA offers functionality to native apps.
For example, offline access, push notifications, hardware access, etc.
Most customers avail their daily news update from mobile devices. As per the latest report, over 80% of the users spend their time browsing through mobile to collect data.
But unfortunately, there is a wide gap between mobile browsers and mobile apps. PWAs can change the situation by troubleshooting the issues.
2 benefits of adopting PWA are:
- Decrease in page load time
- Increase in Conversions
2. VSO (Voice Search Optimization)
Let’s find out what the data says.
- Over 30% of the searches in 2021 is without a screen
- 21.4 million smart speakers will be available in the US alone by 2021
- By 2022, the voice trade sales will increase by over $40 billion in the US and $5 billion in the UK alone
So, it’s only wise for all web developers to include Voice Search Optimization in their marketing plan.
Additionally, the voice data can have a Web Speech API as well. The API is of two parts:
- Speech Recognition (used for voice framework and replying to the enquiries)
- Speech Synthesis (a text-to-speech module that lets the scripts send content)
3. Responsive Websites
You are certainly missing out on many things for using an old unresponsive web design. Responsive websites are the need of the hour. Google prioritises websites that are mobile-friendly.
In simple words, the ranking of your website depends on how well you optimise your website for mobile users.
4. API- First Development
Each application must be seamlessly connected to offer a smooth browsing experience. The rising use of mobiles and other wearables makes it more vital. This gives rise to the API-development approach.
But what is wrong with the traditional approach?
One of the main problems is time consumption which in turn, increases the development expenses and the service market entry time.
5. PUSH notifications
Push notifications are essential to delivering different types of information to end-users. Businesses these days have become widely dependent on their customer service. The better the service, the better is the rank of the company in the SERP.
And, push notifications are a great way to interact with the audience and pitch them additional marketing ideas.
6. AI-Driven Chatbots
Several businesses around the world work in different time zones. You can meet the needs of the customers by using Chatbots.
Over the past few years, the web development trend has made a move towards automated mechanisms. Chatbots powered with AI is a worthy long-term investment by which companies can efficiently serve their customers 24*7.
For example, giving quick replies like: resolving a complaint or answering during emergencies, etc
7. Motion UI
Let your mind play with the endless animating design elements that the Motion UI library offers. If you are a developer, you already know the importance of creating an attractive and engaging product. The Motion UI library works with any JavaScrip framework and it is the perfect solution to many use cases.
For every web developer, it is vital to ensure that the website structure remains updated and is easily navigatable. To make this happen, one must employ the above-mentioned web-development trends to enjoy the maximum benefits.
If you act quickly, you can embark on a new growth route in 2022. Contact the expert web development officials at Netqueue Technologies to choose the right strategy for your business.
4 Effective Ways to rank higher in Google 2022
October 28th, 2021
Top Google rankings are a must for the success of any online business. There are a lot of veterans and newbies who have struggled to unlock the secrets to improve their Google ranking. But unfortunately, no magic button ranks your site without fail.
Well, the truth is, it takes dedication, creativity, and of course, resourcefulness to top your position in the SERP. This is especially true because of the ever-changing nature of Google’s algorithm. Even though a lot of people have learned this trick the hard way, but you don’t have to!
To start with, you need to know where you stand. This is true even for the new sites. Even though there are many tools to help, but is always advisable to seek help from experts. We at Netqueue Technologies strive to offer you the best possible solution to help your site rank higher on the search engine result page. We bring our expertise and knowledge to the forefront and use pro digital instruments to make your site stand out.
What do we offer?
- Web Development
- Digital Marketing
- Graphics Design
- Social Media
- App Development
- Ecommerce Development
- PPC Management
- ORM Services
- UI/ UX Design
The past few years have seen a drastic change in the way people consume news. The world has gone digital, and hence, more and more companies are now trying to increase their site visibility in search results. The reason is simple, to gain more traffic and web visitors!
But, given the stiff competition, it’s not easy to rank no. 1. And, trust us, Google doesn’t prefer shortcuts. But don’t worry, our professionals have got you all covered! For years, we have catered to the various needs of our clients and helped them rank higher on the search engines.
Wondering how? Let’s give you a brief.
Top 4 ways to rank high on Google:
- Optimize for Win
Did you think that great quality content can solve all your problems? Well, the answer is no. Google loves SEO-optimized content. Now, the question is, how do you optimize your site?
The experts at Netqueue Technologies will help boost your rank within days. A few elements of optimization include:
- Titles/ Headlines
- Meta Description
- What’s your Page Load Time?
Imagine visiting a website only to wait for it to open. Will you ever re-visit that particular website? We all know the answer. Therefore, one of the critical things to keep in mind is the page load time. This is an important Google ranking factor.
If your site is slow, you already lose your chance of securing a higher position in the SERP. It will directly affect your conversion count too. To avoid this, allow our professionals to test your page content speed. We have the necessary tools to try.
- Who’s your traffic?
This is another essential metric to access. Do you ever think about how your desired audience base finds your site on Google? In the past, it was an organic search that raised maximum website visitors. But things have changed now.
Today, it is social media and other online platforms. However, it dramatically differs by industry. We can help you with that! Our experts will carefully access the Google analytics report and guide you through the process. This way, you can quickly determine the source of your online traffic and pay more attention to them.
- Keyword is the King
Are you not spending enough time figuring out the keywords? This could be a significant reason for the downfall of your website. That is because commercial and trending keywords are the ones that drive both traffic and revenue.
You must think from a visitor’s perspective. Given the immense workload, it might get difficult for you to do all the hard work. Let us do it for you.
At Netqueue Technologies, our professionals have the required tools to find the best-suited keywords for your website. Keywords are the terms that drive traffic.
Now that you have an idea of how this thing works allow us to do it better. We have fresh ideas for every business.
Why must you choose us?
- Creative Approach
No one else offers such a strong assurance as we do. This is because we are confident that you will spot the difference soon!
- Sure Shot Success!
Even if this sounds tricky, but trust us when we say this. The results we have provided so far say enough about our knowledge and expertise. Our secret innovative ideas indeed do the magic.
If you’re a business owner, you probably already know the importance of growth in the business field. Give us a chance to track your audience behaviour and get immediate results!